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Packaging Design

Tranquility Tonic Water uses a Japanese wave pattern with a toned down Art Deco era style typeface and border to convey a sense of classic quality.

A different colour corresponds to each and every infusion, giving each flavour an identity while the entire range remains collectively impactful with a bright yet relaxing vibe.


Defined Rice has a very simple, elegant and minimal feel using plenty of white space on its label and, notably, a plain cardboard packaging solution aligned with the brand's green philosophy and attention to corporate social responsibility.

Colour is used sparingly, namely for the logo and style of rice within each package while the thin, modern typeface is used together with stylised dots on the i's of Defined Rice to evoke a grain of rice.

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